C & E Publishing, Inc. exhibited its top-of-the-line basic education, higher education, and professional and trade books at the 18th Philippine Academic Book Fair held at the Megatrade Hall 1, 5th level Mega B, SM Megamall, Mandaluyong City from July 9 to 11, 2014.
Students, teachers, librarians, and book enthusiasts flocked to the C & E booth where selected books on medicine, nursing, allied health science, and other disciplines under higher education were on sale for up to 90 percent off.
Organized by the Academic Booksellers Association of the Philippines, various local and foreign publishers and educational resource companies participated in the three-day event themed "ABAP: Your Partner in Preparing for ASEAN Integration.”
A ribbon-cutting ceremony kicked off the book fair followed by an opening program.
In her keynote speech, Elizabeth Peralejo, President of the Philippine Librarians Association, Inc., considered preparedness as the key to addressing the impact of the ASEAN integration.
“We have to accept the fact that [the ASEAN] integration is here to stay whether we like it or not. What we can do only is to prepare for it. But a problem or the question is: are we ready? For us to be ready, we need to transform our mindset to make a paradigm shift,” Peralejo explained. “It is not us who should embrace globalization because what is happening is the other way around: us being engulfed by globalization,” she added.
Peralejo also encouraged stakeholders in the academe and the publishing industry to establish and maintain good communication. A joint effort, according to her, is essential in facing the anticipated regional economic union.
“For the booksellers and librarians to be partners in this ASEAN integration, there should really be a closer collaboration, cooperation, and support between and among our organizations,” she said.
C & E, the leading publisher and distributor of nursing, medical, and allied health science books in the country, has been participating in the annual Philippine Academic Book Fair for 14 years.