To strengthen its market position in the Philippines, Pearson Education, the world’s leading learning company, conducted a training event for PEACE and C & E Publishing, Inc. on July 3, 2014 at the Information and Resource Center in Quezon City.
PEACE is an organization created after Pearson Education and its local distributor, C & E, sealed an exclusive partnership in August 2013. It is in charge of handling Pearson products.
PEACE delegates and C & E Sales and Marketing Division managers and account executives along with John Emyl Eugenio, C & E’s Chief Operating Officer, attended the event titled "Pearson Global Schools Product Training and Sales Planning."
Organized by Laura Cook, Pearson Product Director for Asia and Gulf, the event specifically sought to inform its local arm about the salient features of its key titles and series. It also aimed to help set a direction on how to properly position these products in the market.
Cook presented overviews of some of Pearson Education's best sellers, namely, “Reading Street” and “Writing Coach” under literacy, “Envision Math,” "Investigations,” and “PH Math” under mathematics, and “Interactive Science” under science. On the other hand, Pearson General Manager Robert Horwood facilitated sales planning after each product presentation to enable the participants to develop product-specific marketing strategies.
Through this activity, both publishing companies do not only expect to boost brand awareness, but also hope to meet the local demand for competitive, K-12-aligned, basic educational resources for Filipino students.