A series of events marked the launching of C & E’s newest family medicine textbook during the 53rd Anniversary and Annual Convention of the Philippine Association of Family Physicians (PAFP) held from February 20 to March 1, 2014 at the Philippine International Convention Center.
Tagged as a milestone in PAFP history by outgoing PAFP President Dr. Christine Serrano-Tinio, the new publication titled Textbook of Family Medicine: Principles, Concepts, Practice and Context Volume 1 was launched on the last day of the PAFP Leadership Dialogue.
During the formal opening and recognition ceremonies of the convention, C & E Chief Operating Officer John Emyl Eugenio handed over the maiden copy of the title to Dr. Zorayda Leopando, the textbook’s editor-in-chief, who in turn surrendered it to Tinio. In his closing remarks, Eugenio stressed C & E and PAFP’s commitment to publishing a second volume in the near future.
Also present onstage to witness the handover ceremony were C & E’s Product Development and Management Division Head Nieves Darroca and members of the textbook’s editorial board, Drs. Alex Bienvenido Alip Jr., Cynthia Lazaro-Hipol, Eva Irene Maglonzo, Reynaldo Olazo, and Isabelita Samaniego.
Some of the highlights of the formal book launch, which was attended by close to 200 guests, were Leopanda’s opening remarks and a short audio-visual presentation on the making of the textbook.
Prior to the formal opening, a luncheon book launch was also held where complimentary copies of the textbook were given away to all attendees.