On its 35th year, the Manila International Book Fair, the longest-running and biggest book fair in the Philippines, showcased the widest collection of trade and academic books and other learning materials from more than 150 local and foreign publishers from September 17 to 21, 2014 at the SMX Convention Center at the SM Mall of Asia Complex in Pasay City.
A keynote address by Sen. Paolo Benigno “Bam” Aquino IV and a message from Scholastic Asian Book Awards 2014 Grand Prize Winner Ms. Sophia Marie Lee kicked off the event at the opening ceremony, which was hosted by Filipino historian and TV commentator Prof. Michael Charleston “Xiao” Chua.
This year, C & E Publishing, Inc. expressed its readiness for ASEAN Integration. Aside from the display of its K-12-compliant titles and best-selling higher education books that help develop 21st century skills, and its e-book selection area where more than 100,000 e-books are made available to facilitate blended learning, C & E articulated its message through a huge cutout of the slogan “Think Global” that stood at the center of its booth. This slogan also sought to encourage Filipinos to strive for global competitiveness in preparation for the commencement of the economic integration in 2015.
ASEAN Integration is a project among the 10 members of the Association of Southeast Asian Nations to attain peace, stability, and prosperity as one community. One of its objectives include the integration of educational systems of the members, which prompted the Philippines to adopt the K-12 system, adding two more years in high school and ending the country's 10-year basic education cycle.
Students, librarians, educators, parents, and book enthusiasts flocked to the C & E booth to enjoy freebies and discounts of up to 90 percent on selected book titles. Book fair guests also took delight in joining C & E’s #ThinkGlobalWithCE Brace for ASEAN 2015 Photo Contest and Think Global Word Map.
C & E also furthered its campaign against book piracy through the activity called Oppose It With a Post-it where guests wrote their pledges against book piracy using Post-it notepads. This colorful Anti-Book Piracy Wall was placed alongside the loop of C & E’s #ISayNoToBookPiracy Video Campaign winning entries.
On September 24, C & E was awarded second place in the Best in Booth Design Contest of the MIBF.
The MIBF is organized by Primetrade Asia, Inc. in partnership with the Book Development Association of the Philippines (BDAP), Philippine Booksellers Association, Inc. (PBAI), Overseas Publishers’ Representatives Association of the Philippines (OPRAP), and the Asian Catholic Communicators, Inc. (ACCI).